Our Story

Aryahita logo of a Puma & a Panda

Aryahita: A Timeless Tapestry of Tradition, Innovation and Heritage

About Us

Welcome to Aryahita, where tradition meets innovation, and every thread tells a tale. Over time Aryahita has evolved from a traditional family business into a leading force in the luxury rug & fine art industry. Originating from our artisanal roots, we now operate sophisticated manufacturing and distribution systems. Our rugs and paintings are crafted using the finest natural materials, directly sourced from our workshops, ensuring unmatched quality, price & authenticity.

Aryahita, is represented worldwide by Lightstorm Global Inc, a US-based company. In Pakistan, Nepal & Morocco our manufacturing workshops stand as the cradle of our artistic creations. Extending our reach to Europe, Aryahita operates out of Padova, Italy, blending Old World charm with contemporary elegance.

With meticulous attention to detail, our heritage comes to life through the skilled hands of artisans, honoring the rich legacy passed down through generations. The guiding ideology behind our business has always remained customer satisfaction, ethical practices, sustainability & unique designs.

Shifting Gears to Our Own Brand

Weaver making rugs on Aryahita looms

For decades, we've proudly served as trusted private label suppliers to some of America's top brands, delivering excellence in quality and reliability. With Aryahita, we aimed to establish a distinctive presence in the market. We are committed to delivering products that not only meet but exceed the expectations of our valued customers, forging lasting connections with consumers who share our passion for quality and authenticity.

Carrying Forward Our Legacy

Our legacy spans generations, encapsulating the unique journey of the twins Arya and Annahita. The brand name, Aryahita, is a seamless blend of their names. The puma and panda in Aryahita's logo, which were affectionate nicknames given to Arya and Annahita by their parents, Hammad and Ayesha, represent the interchangeable roles the twins play in their family. This playful yet profound symbolism reflects our deep appreciation for heritage and family.

Ayra & Annahita

Our History

The Genesis

Our journey began in the early 1900s with Jaffar Ali Shah, a generational weaver who established a workshop in Multan, Pakistan. With a keen eye for design and an unwavering commitment to quality, he introduced innovative patterns that blended seamlessly with traditional Bokhara and Caucasian rugs. His workshop became a sanctuary for artisans, fostering creativity and excellence in every weave. Later Jaffar’s son, Iftikhar, was instrumental in setting up warehouses in North America & Europe, bringing the rich heritage of Pakistani rug weaving to a global audience.

Making of an Aryahita Rug using a Naksha

A New Era: Artistic Legacy

In line with family's legacy of innovation, Hammad, son of Iftikhar introduced a novel approach to Aryahita through the incorporation of eco-friendly vegetable-dyed rugs. This initiative resonated well with the contemporary audience. In addition to rugs, he diversified Aryahita's portfolio to include fine art. Behind the scenes, Hammad was instrumental in facilitating Aryahita's digital expansion. He spearheaded the development of this website and broadened its reach across multiple platforms, enhancing the global accessibility of Aryahita's exquisite offerings.

Pile of newly washed Aryahita Rugs left to dry

Our Evolution

Beyond Rugs: Expanding into Art and Luxury

Believing in the artistic nature of the business, Aryahita expanded its offerings to include oil, acrylic and watercolor paintings, as well as digital art. This diversification highlighted the brand’s commitment to evolving with the times while honoring its rich legacy. Aryahita's rugs & paintings have found their way into the heart of art connoisseurs worldwide, from art galleries in Paris to palaces, hotels, houses, embassies, museums, and offices, our pieces are loved & cherished across the globe. Aryahita has also branched into shawls, leather goods, and textiles, each creation telling a story of dedication to preserving the artof handmade craftsmanship.

Paintings in Aryahita Art Gallery

Crafting a Legacy

Aryahita has always embraced eco-friendly practices. Our innovative approach includes the reduction of our environmental footprint while maintaining the high quality and vibrant colors our rugs are known for. This commitment to sustainability sets us apart and aligns with our vision for a greener future. Moreover, we believe in giving back to the community. A portion of every sale goes towards the Aryahita Foundation, contributing to various social causes and making a positive impact on the lives of those in need. We are not just creating products; we are crafting a legacy of love, tradition, and social responsibility.

Stockpile of Aryahita Rugs

Our Promise

At Aryahita, handmade runs in our blood. Our journey from a small workshop to a global brand is a testament to the enduring allure of craftsmanship. Each rug, painting, and piece of digital art is a manifestation of our commitment to excellence and our respect for the artistry that has been passed down through generations. We don’t just craft products; we weave narratives that celebrate heritage, creativity, and the enduring spirit of innovation. Join us on this extraordinary journey as we continue to create, inspire, and bring the beauty of handmade artistry to the world.

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